Cello

Cello – Reliable Stationery Essentials in the UAE

For millions of students and professionals, the name "Cello" is synonymous with effortless writing. As one of the world's largest pen manufacturers and a key part of the BIC Group, Cello has revolutionised the writing experience by combining advanced ink technology with ergonomic design.

In the UAE, where school exams and corporate documentation demand reliability, Cello pens are a staple in backpacks and briefcases alike. From the iconic Butterflow to the precision of the Pinpoint, Cello delivers a writing experience that glides across paper without skipping or smudging.

Available on FEPY, Cello offers the perfect balance of premium performance and exceptional value for Dubai's offices and Abu Dhabi's classrooms.

Explore the Cello Collection

Writing Instruments

• Ball pens, gel pens, roller pens, and fine-tip options are designed for clean, consistent writing.
• Fast-drying ink that reduces smudging—ideal for exams, forms, and office paperwork.
• Popular ranges suited for bulk usage in schools and corporate environments.

School & Student Essentials

• Cello pens and pencils are commonly approved for school use across curricula.
• Comfortable grip designs for long writing sessions.
• Affordable multipacks that make term-start shopping easier for parents and administrators.

Office & Everyday Stationery

• Markers, whiteboard pens, permanent markers, and correction tools.
• Products designed for daily office workflows, such as meetings, presentations, and documentation.
• Reliable quality that reduces frequent replacements in high-use environments.

Why Choose Cello?

• Advanced Ink Technology (Lubriflow): Cello doesn't just fill pens with ink; they engineer flow systems. The celebrated "Lubriflow" ink system found in premium ballpoints lowers viscosity, allowing the ball to roll smoothly with minimal pressure. It means less strain on your wrist during three-hour exams or day-long board meetings.
• Ergonomic "Elasto-Grip" Design: Writing shouldn't be painful. Cello designs its pen barrels based on how people actually hold them. Features like the specialised "Elasto-Grip" on the Butterflow and Gripper models provide a cushioned holding surface that prevents slipping and reduces callus formation, even in the UAE's humid summer climate.
• Unmatched Value for Money: Cello proves that high quality doesn't require a high price tag. Whether you are buying a single pen or a bulk pack for a department, Cello offers consistent build quality—crack-resistant barrels and sturdy clips—at a price point that fits school budgets and office petty cash funds equally well.
• Swiss & German Tip Precision: While affordability is key, precision is never compromised. Cello uses high-quality tips (often nickel-silver), ensuring the ball rotates freely and delivers a consistent line width (0.7mm or 1.0mm) from the first drop of ink to the last.

The FEPY Advantage

When you shop Cello on FEPY, you get more than just stationery:

• 100% Genuine Cello Products: Counterfeit pens can leak, skip, or dry out instantly. FEPY sources directly from authorised distributors, guaranteeing that every Cello Butterflow or Maxriter you buy is genuine, fresh, and filled with authentic high-quality ink.
• FEPY PRO Bulk Ordering: managing supplies for a school in Ras Al Khaimah or an office tower in JLT? FEPY PRO simplifies bulk procurement—order master cartons of pens, highlighters, and markers at wholesale rates. We handle huge volumes easily, ensuring your supply cupboard is never empty.
• Fast UAE-Wide Delivery: We understand the urgency of business and education. Orders placed on FEPY are dispatched rapidly, reaching Dubai, Abu Dhabi, and Sharjah addresses within 24-48 hours. Don't let a shortage of stationery stall your operations.

FAQs

Are Cello pens suitable for UAE schools and exams?

Yes. Students widely use cello pens, which are suitable for everyday schoolwork, exams, and assignments.

Can I place bulk orders of Cello stationery for offices or schools?

Absolutely. FEPY supports bulk and repeat ordering through FEPY PRO, making Cello a strong choice for large-volume procurement.

Do Cello pens dry quickly and resist smudging?

Yes. Many Cello gel and ball pens are designed with fast-dry ink, helping reduce smudges—especially useful for left-handed users and fast note-takers.

How fast is delivery for Cello products in the UAE?

Delivery times depend on stock and location, but FEPY prioritises quick dispatch and UAE-wide coverage.

What if I receive a damaged or incorrect Cello product?

FEPY's standard return and customer-care policy applies. If there's an issue, our support team will assist with a replacement or a refund.

Which Cello pen is best for students writing long exams?

The Cello Butterflow or Cello Maxriter are top choices. Butterflow requires minimal pressure, reducing hand cramps. At the same time, Maxriter is famous for its long-lasting ink supply, ensuring you won't run out of ink mid-sentence.

Is Cello Butterflow available in blue and black ink?

Yes, Cello Butterflow is available in Blue, Black, and Red ink options on FEPY. It is the standard choice for professional and academic environments across the UAE.

Do Cello gel pens smudge?

Cello gel pens use a quick-dry ink formula designed to minimise smudging. However, like all gel inks, we recommend allowing a split second for the ink to set, especially on glossy paper. For instant drying, Cello ballpoints are the alternative.

Can I buy Cello pens in bulk for my company?

Absolutely. We sell Cello pens in boxes (usually 10 or 50 pieces) and master cartons. Through FEPY PRO, we offer tiered pricing for large corporate or educational orders.